Crafting a Fashion Brand from the Heart
Overview
Meet TM’s Collection - a boutique clothing brand focused on empowering and uplifting women. Their goal? To help every customer embrace their unique beauty. We partnered to bring this heartfelt mission to life through an authentic brand identity.
Discovering the Story
Through deep collaboration with founder Techla Michaels, we uncovered what made TM’s Collection special. Techla started the brand after struggling to find stylish apparel for her daily lifestyle . She wanted to create custom fashion focused on comfort, confidence and unique styles.
Strategic Approach
Keeping Techla’s journey and ethos in mind, we crafted a brand identity to emotionally resonate with her audience. Warm, organic textures and colors mirrored Techla’s welcoming energy. Custom illustrations and custom scripts added personal touches. The messaging spoke to empowering all women.
Comprehensive Brand Guide
We provided TM’s Collection with a complete guide covering logo usage, color palettes, typography, imagery, and messaging. This outlined a cohesive identity system for consistent experiences across mediums.
Strategic Imagery Direction
Rather than artificial model photography, we focused on capturing relatable moments of everyday customers genuinely experiencing the confidence and joy that TM’s Collection brings, swatches and product shots spotlighted quality fabrics. This organic imagery reinforced that the brand understands and cares for their community.
Print Collateral
To expand the brand identity across touchpoints, we designed a range of print collateral including: Business cards, T-shirt and Baseball cap designs featuring the logo and brand colors. Kraft paper shopping bags with rope handles and debossed logo. On-brand apparel tags and adjustable sizing bands for hanging items. The goal was crafting print materials aligned with the visual identity system to reinforce brand recognition and consistency.
Results
With their new brand identity, TM’s Collection can authentically connect with audiences. The thoughtful personal details and inclusion from the heart allow Techla to share her uplifting ethos. She can now run her business while staying true to her mission.