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10 Tips to Drastically Improve Your Website Speed and Performance

In the digital age, website speed is everything. Faster loading pages engage users better, decrease bounce rates, and boost conversions. Optimizing performance should be a top priority. 

Here are 10 tips to significantly speed up your website:

1. Enable GZIP Compression

GZIP reduces file sizes by compressing text-based assets before sending them from the server. Most web hosts have this enabled by default, but verify and configure settings for maximum compression. This provides one of the easiest website speed gains.

2. Optimize Your Images

Bulky image files often account for most of a page’s bandwidth usage. Try these optimizations:

– Compress JPGs and PNGs without losing quality using tools like TinyPNG.

– Convert images to next-gen formats like WebP when supported. 

– Reduce image dimensions without affecting visual quality.

– Remove any unnecessary images to pare down page weight.

An example of an image optimized and compressed from 1.4MB to 199 Kb:

before and after compression
image by freepik

3. Minify CSS, JavaScript and HTML

Minification removes unneeded whitespace, comments and characters in code files without affecting functionality. The result is significantly reduced file sizes.

Using a minifier to slim down bulky CSS:

image 25
image by

This simple step makes a huge impact on load times. Ensure CSS, JS and HTML files throughout your site are minified.

4. Enable Proper Browser Caching

Browser caching allows visitors to load cached page assets from previous site visits rather than having to re-download everything each time. 

Set proper cache lifetimes by configuring headers like Cache-Control. Utilize CDNs to optimize caching benefits. Don’t let frequent full-page reloads slow things down.

5. Carefully Manage Redirects

Too many unnecessary redirects can bog down page loading. Avoid chaining redirects, use direct links internally, and limit external redirects. 

Set permanent 301 redirects for changed or removed pages to prevent site errors. Regularly audit and clean up ineffective redirects.

6. Leverage Content Delivery Networks 

CDNs store cached copies of website assets globally and serve them to visitors from data centers closest to their location. This localizes delivery for faster page loads.

Major CDN providers like Cloudflare offer basic CDN capabilities for free. Upgrading improves performance based on traffic needs.

7. Split Code Across Multiple Files and Domains

Breaking CSS, JS and HTML into separate files allows the browser to download them in parallel rather than sequentially. 

Split code by page so that only the required assets are loaded. Also use separate domains to multiply simultaneous connections.

8. Upgrade Server Hosting Plan 

Faster processors, increased RAM, and SSD storage that many upgraded hosting plans offer can provide performance benefits. 

Consider options like VPS or managed WordPress hosting tailored for optimal speed.

9. Limit Redirects Caused by Page Builders

Some page builders indirectly create unnecessary redirects that can slow things down. Use lightweight page builders, avoid excessive redirects between elements, and simplify paths.

10. Continuously Monitor Performance

Use tools like PageSpeed Insights, Pingdom Website Speed Test, and webpagetest to measure real visitor performance data. Waterfall charts also provide visibility into file loading sequences.

With monitoring, you can catch sudden changes or identify worst pages to optimize. Make speed optimizations an ongoing process.

The Opportunity Cost of Slow Websites

Optimization is an investment that pays off exponentially in sales, leads, ad revenue, and customer satisfaction. Don’t leave easy performance gains on the table.

Let us know if you need help implementing any of these best practices to start speeding up your site today!

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